Food For Thought

The month of October is Adopt A Shelter Dog Month. Laurel Mountain Basket Company is dog friendly and we donate a portion from the sale of all of our pet gifts to several local animal rescue services. I also donate items I know the shelters need to continue to operate. Items like gently used toys, office supplies and laundry supplies. This year I decided to send an e-mail to our clients and let them know, that during the month of October, I was collecting items for the local shelter. I know that our clients are great people but I was amazed at the response we got.

We collected several cases of canned dog and cat food, a big box of office supplies, another box of paper products and laundry supplies. Blankets, towels, pet dishes, collars, and leashes, Hundreds, yes hundreds, of dog and cat toys, all of them in perfect condition, many of them new. Dog beds and three cat condos!

Well, it's November and Thanksgiving is only a few weeks away. To me, Thanksgiving means food and lots of it. We celebrate Thanksgiving with my sister and her family in Connecticut and every year she serves up a wonderfully traditional Thanksgiving meal. Everything from turkey to pumpkin pie with plenty left over for sandwiches for the next day. It was touch and go with the stuffing the first couple of years after she got married since she and her husband wanted to use their family recipe. They've been married now for over 25 years, so I guess it worked out okay.

We are very fortunate but we know there are many who are not. That's why I've decided, since collecting for the shelters was such a success, we are going to collect food for our local food pantry. From now until Thanksgiving day, Laurel Mountain Basket Company will be collecting non perishable food for the Easthampton Food Pantry.

Help share our good fortune, bring your food contributions to the Laurel Mountain Basket Company studio at the Eastworks building at 116 Pleasant Street in Easthampton any time. We filled our Toyota 4 Runner with supplies for the animals, I' m hoping to do the same for the people of Easthampton.

Thank you and Happy Thanksgiving!

Breast Cancer Awareness

Those of you who follow my blog know that I was going to participate in the Terry Brodeur Breast Cancer Foundation Walk Across Southeastern Connecticut. Well, I am here to tell you I made it!!! My niece, Kate, a student at the University of New Hampshire, and I took part in the event on October 4th.

When Kate called me and invited me to walk with her, I immediately agreed, but one of my caveats was that I would donate my time and my feet but I would not raise any money, that would be totally up to her. She agreed. This may seem harsh to you but Kate is 20 years old and an idealist. Been there, done that, got lots of tee shirts. I have raised a lot of money for "causes" , as a business owner I am contacted daily by individuals and organizations wanting money. I have learned that as much as 60% to 80% of money goes to "administrative costs". I will not give my hard earned money nor ask anyone I know to give hard earned money to "causes" when the money does not get to the people it is supposed to help.

After committing to Kate, but before committing to the Terry Brodeur Foundation, I did some checking. Happily I found out that administrative costs of which there are many, are taken care of by soliciting area businesses for fund. These costs are not taken out of the money donated by participants or donors.

Having organized several fund raising events and having volunteered and/or participated in many more, I know that the costs associated with planning and executing one can be substantial. There are printing and mailing costs, for an event such as this, providing water, power drinks, granola bars and fruit for the walkers, transportation, advertising, tee shirts, signage, equipment rental, etc., etc, etc.

My company, Laurel Mountain Basket Company, occasionally will participate as a sponsor for a local event. Most recently we were one of the sponsors for the Whately Triathlon, a fund raiser for the Whately, MA Police Department. In most cases, such a the TBBCF Walk, I prefer to participate.

It was a great experience. Kate has raised most of the $500 pledge herself (she's still working on the last few dollars) and we're already talking about doing it again next year. When I said I would donate my feet, I didn't know how true a statement that was. My feet are KILLING me! I'm glad I plan ahead and scheduled a chiropractic appointment for this morning. I should have scheduled a massage as well.

If you have the opportunity to participate in an event such as this, I encourage you to do so. The experience will be well worth it but I caution you, make sure you are in good shape and that you train hard before hand.

Sincerely

Marie

The Best Dogs In The Universe

I tell my dogs daily that I am very lucky because when I went looking to adopt a dog, I got the best dogs in the Universe. Okay, so I tell little white lies occasionally but you have to understand that their "universe" is rather small.
When we lost our Boarder Collie mix Cassie, my husband was lobbying for two dogs. We work all day and he felt that they could keep each other company. Great in theory but you've heard the expression "two can live as cheaply as one" well, "raising two dogs is as easy as raising one" is just as true. Also, I knew that I would be the one who would be doing 90% of the work, taking them to obedience classes, buying the food, visiting the vet, etc., etc., etc.
I have had a dog companion since I was in college. I've been lucky in that they have all been healthy and had long lives. Each of those four dogs has come from a shelter. So, we called F.A.C.E.S., Inc. in West Springfield, Ma. and arranged to see a litter of puppies they had. The home where the puppies were being cared for (F.A.C.E.S., Inc. is an all volunteer rescue and adoption service so the animals are kept in private homes) was about an hours drive from our house.

As soon as we entered the yard, a little black puppy came up to us. She was so beautiful and so cute, we both knew immediately that she was the dog for us. As I started making arrangements to sign the paperwork and write the check, my husband said, "Look over there. You have to see this other dog. The shy little guy in the corner." Somehow I just knew that if I looked, we would be signing paperwork for two dogs. Now I ask you, could you resist that face? I couldn't.

Two dogs rode home in the cabin of a pick up truck with us that day. Ten years later we are still one big happy family. Our cute little puppies have grown into two beautiful dogs and I've never regretted looking at the shy little guy in the corner and agreeing that we really did need two dogs.

Because we adopted our "best dogs in the Universe" from F.A.C.E.S., Inc. our company, Laurel Mountain Basket Company, donates a portion from the sale of every dog gift basket and dog gift to that organization. Please visit our site, and know that if you purchase one of our beautiful gift baskets, you will not only be giving a favorite pet or pet owner a great gift, you will be helping a wonderful organization.

What Was I Thinking?!

Okay, I know it's for a good cause, the Terri Brodeur Breast Cancer Foundation's 2008 Walk Across Southeastern Connecticut, but when I agreed to do the walk, I didn't stop to think just how far 12 to 15 MILES really is. What was I thinking?

It started so innocently. My niece called and told me she wanted to do a benefit walk. I figured she was going to ask me for a pledge. She's in college now and I don't get to see her very often so when she asked if I would walk with her, I was thrilled. What a great experience it would be.

For the record, I thought I was in good shape. After all, I work out 3 or 4 mornings a week at the gym where I take a step & sculpt class twice a week, work with weights and work out on the machines as well. I take the dogs for a mile fast walk almost every day after work. A simple walk shouldn't be that difficult.

I did realize I would need to do some training. My friend Sue is a personal trainer and enters marathons and triathlons for fun so I asked her to work up a schedule for me. She was very encouraging, telling me I was already in good shape and would be fine. I got my schedule and was ready to rock and roll.

The first time I walked the treadmill for five miles at a steady 4.0 mph, I thought I was going to die! My energy level was still okay. My heart rate and breathing were fine. I just could not move. Every muscle from the waist down simply seized up! I didn't know how I was going to get across the entire gym to the locker room without a stretcher.

It took a very long sauna and hot shower to get me moving again. As long as I didn't make any sudden moves, I was fine. The next day wasn't too bad once I got both feet moving. Stairs were still a big challenge and bending over was totally out of the questions. Well, I'm pretty sure I'm past that now. I'm able to do 5 miles on the treadmill and feel great.

I hope on October 5th I'll be able to report that all went well, I finished the walk and am not in intensive care somewhere. One thing I am sure of, the next time someone asks me to do something like this, I'm going to donate a gift basket instead.

Laughing Out Loud

The other day I received the funniest e-mail I have ever seen. Well, maybe not THE funniest but it sure was close. It made my day!

You don't have to work from home like the character Adam in the comic strip "Adam" to feel isolated in the work place. I work in a studio outside of my home but most of my business is done over the phone or via my website http://www.laurelmtbasket.com/ . Don't get me wrong. I love to work alone in an environment without distractions when I'm designing a new gift basket and especially at this time of year when I am designing a full line of gifts and gift baskets for the up coming holiday season.

But eight or ten hours is a long time so I'm really glad I have my on line friends who fill my inbox with the most insane e-mails. There are so many fun things out there that I'd never have time to find on my own. I don't spend time on You Tube but I'm sure glad someone does, because I really enjoy some of the amazing videos found there.

Many of my friends are artists, writers, crafters, designers of one sort or another or other professionals who also work solo. Swapping silly e-mails with them is a great way to take a break and spread some cheer.

There are days when you will catch me LOL for real. I especially enjoy photos and videos of cats and dogs (or any animal really) doing something silly. I love the Cats on a Treadmill and the Moose with the Sprinkler type videos. They are too cute and hysterically funny.

Be a good friend and share a laugh today!

Where Does The Time Go?

I like to get to the Studio early. The uninterrupted quiet time before my fellow shop keepers and the pubic arrive is great for getting lots of work done. The other day I arrived at the Studio at 6:00 a.m. and worked until 3:00 p.m. On my way home, I was reviewing my day and felt that I hadn't done much in all that time. I realized that a huge chunk of my time was taken up with one simple project, getting my monthly e-mail ready to send to my clients. I couldn't believe that one simple e-mail could take hours to prepare.

I love using e-mail to communicate with my clients and the technology allows me to do so many things. I can link to other sites or link to specific pages on my own site including the pages containing the gift baskets we are featuring that month and our on line newsletter. I can add photos of our gift baskets and other graphics.

In the olden days (eight or ten years ago) this part of my marketing campaign consisted of sending out a monthly newsletter. Done in a simple format, the newsletter was a single page and the graphics consisted of a piece of clip art or two. The cost of sending a newsletter with photos of our actual gift baskets was far too expensive for our young company so we settled for black and white clip art of something related to whatever we were talking about in the newsletter.

Once the newsletter was completed I would take it to the copy center, have it copied on colored paper and folded. We handled the mailing list ourselves until the client list got too large to easily manage in house, then we hired a mailing service.

You would think that using a computer and e-mail would be much easier and more efficient than hand mailing a couple of thousand newsletter. Not so. It all has to do with choices. When we were using black and white clip art, our choices were limited. With e-mail we have full color options and can use photo images. We can now use actual photos of our gift baskets and the web is full of beautiful images that we use to illustrate and add to the topic of the newsletter. I love www.iStockphoto.com but there are several good sites where you can purchase great images very reasonably and not have to deal with copyright issues. The problem is that there are so many great images you can spend hours searching for the "perfect" one.

I fact check as much as possible and depending on the content of the message, this can take some time. I also include a quote that pertains to the message so I need to do a search for an appropriate one. Reading quotes can be fun so this part of the project can take even more time.

Before you know it, hours have flown by but I think it is well worth it.

If you'd like to be added to our e-mail list and receive our fun and informative monthly e-mail including discounts and other web only offers, just go to our website at www.laurelmtbasket.com and sign up right on the home page. It's getting late, got to get back to work. Hey, thanks for your time!

When Do You Get Your Great Ideas?

Having a difficult time finding a solution to a problem or making a decision? Try following the age old advice and "sleep on it". Okay, so there's no scientific evidence to prove that "sleeping on it" will help solve a problem or make the right decision, but it works for me.

Anyone who owns their own business will tell you they never stop looking for solutions to problems or making decisions about something or other. I've spent many sleepless nights trying to solve some problem that had come up during the day. On other nights, especially just before a holiday when I need to come up with several new gift basket designs for Valentines Day or Easter or Christmas, I would fall asleep thinking about creating these custom designs. Often on those nights, I'd wake up and a design idea would be crystal clear. I'd get all excited about starting the project the next day and fall back to sleep. The problem was that when I woke up the next morning, I'd remember that I'd had a great idea, but couldn't remember what it was.

Now, I keep a note pad and pen on my night stand and jot down a word or two to trigger my memory. This method works great although, because I write my messages in the dark, trying to read them the next morning can be a challenge.

I also get ideas for new gift basket designs while I'm vacuuming. I think the repetitive motion and the monotonous sound of the vacuum helps dull my conscious mind and allows my creative subconscious to work. I can achieve this same kind of zoning out during my step aerobic class or while walking the dogs. More than once I've left my aerobic class, written a cryptic note on a piece of paper towel, tucked it into my sock and jumped right back into the routine. I've been working out with Sue for about 14 years now, so she's gotten used to this behavior. My dogs love walking in the woods near our home, so they're happy to help me walk and think.

So, I'll continue taking step aerobic classes, walking the dogs, and "sleeping on it", in order to keep my creative mind open for new gift basket design ideas. Check out some of my best ideas at http://www.laurelmtbasket.com/.